Privacy Policy

Last updated: 9 September 2026

1. Introduction

Smart Water Window Cleaning Services (“we,” “our,” or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit https://smartwaterwcs.co.uk.

2. Data Controller

Smart Water Window Cleaning Services
Doncaster, South Yorkshire
[email protected]

3. Information We Collect

We may collect the following information:

  • Contact information — name, email address, and message content when you use our contact form or get in touch via WhatsApp.
  • Usage data — anonymised analytics data including pages visited, time on site, and referring URLs.
  • Technical data — browser type, operating system, and IP address (anonymised).

4. How We Use Your Information

We use your information to:

  • Respond to your enquiries and provide quotes.
  • Schedule and carry out cleaning services.
  • Send appointment reminders (e.g., text the night before a clean).
  • Improve our website and services.
  • Comply with legal obligations.

5. Legal Basis for Processing (GDPR)

We process your data based on:

  • Consent — when you submit a contact form or message us on WhatsApp.
  • Contract — to provide the cleaning services you have booked.
  • Legitimate interest — to improve our services and website performance.
  • Legal obligation — to comply with applicable laws.

6. Data Sharing

We do not sell your personal data. We may share data with trusted service providers (e.g., hosting, analytics) who process it on our behalf under strict data protection agreements.

This site is hosted on Cloudflare and uses Cloudflare Web Analytics to count visits and page views. It sets no cookies, does not fingerprint your device and does not track you across other websites. You can read Cloudflare's privacy policy. We also use Google Search Console to see how the site performs in search results; it reports aggregated search data only and collects no personal data from visitors.

7. Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Contact form submissions are retained for up to 24 months.

8. Your Rights

Under GDPR, you have the right to:

  • Access your personal data.
  • Rectify inaccurate data.
  • Request erasure of your data.
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent at any time.

To exercise these rights, contact us at [email protected].

9. Cookies

With your consent, we use Google Analytics 4 to measure page visits, website usage and successful enquiry submissions. Google receives device and browser information and uses first-party cookies (_ga and _ga_*) to distinguish visits. We remove query strings and fragments from the page and referring URLs sent to Analytics. We do not send form contents or enable advertising tracking or Google signals. Analytics cookies and your consent preference last up to 180 days. You can reject analytics without affecting the site, or withdraw consent using Cookie settings; this stops collection and removes our Analytics cookies. Google may process information outside the UK under its applicable safeguards. See Google’s privacy policy.

10. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

11. Contact

For any privacy-related questions, contact us at [email protected].

Chat with Ash